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Visual storytelling, otherwise referred to as a ‘visual narrative,’ is a story that is told through the use of various visual media in order to illustrate it to an audience. It’s typically done through illustrations, photography, and video and can be enhanced with additional graphics or audio. When done well, visual storytelling is powerful, often conveying the emotions people feel and the connections that are made. 

When it comes to storytelling through architectural renderings and animations, artists are often trying to evoke a certain feeling or emotion in order to create effective sales tools, convincing buyers to purchase the place they’re being shown.

There are a few different elements when it comes to the makeup of architectural visualization. As a sales tool, storytelling has a few different pieces that help to complete the puzzle.

3D animations include anything from virtual walkthroughs to 360-degree-views of buildings or spaces. These happen to be a very popular tool for storytelling because they give potential buyers a total look at the place they’re interested in, giving them more confidence to move forward in the sales cycle.

Storyboards are an element utilized in the creative process and are meant as a way for the design to be brought to life. Through the introduction of people and their interactions with the space around them, this brings life to a story, emotionally impacting a client or an audience. While architectural visualizations are meant to highlight the structures, spaces, and details of any given project, the showcasing of a compelling narrative might be what it takes to secure a sale.

Close-up perspectives in visual storytelling really allow for artists to hone in on little details that would otherwise go unnoticed in a standard-sized rendering or animation. These small details in close-up shots can help expand upon the story that’s being told in the visual. Whether it’s a reflection, shadows, texture on furniture or greenery, these details encapsulated within a close-up add layers and levels of depth to the story.

Scenes and moods are set by lighting, time of day, and weather occurring within a visual. While rain might make the scene appear gloomy and dark, a bright, sunny day in the middle of spring might evoke happiness from the audience. For sales purposes, these elements can also be used for visual storytelling, since artists can show an audience how the space would look with various lighting, different times of day, or different environmental elements. Utilizing these different elements helps to tell the unique story of each development or residence.

The addition of people and characters to animations and renderings really help bring it to life. When you see these characters interacting or engaging in activities, it makes it easier to visualize what life would be like if they occupied that space. The addition of people in visuals also helps to portray the story that a developer or builder wants to convey about their development. The presence of characters and people occupying a space adds a personal touch to a visual, helping the audience to form a connection.

When you look at a room decorated with organic items, such as throw blankets, fruit baskets, pet beds, and table settings, it not only makes it feel natural and sets the scene, but it also helps buyers visualize what a space might look like if it had decor similar to their own. This brings about a connection between that particular space and potential buyers.

At our core, we’re more than artists, we are visual translators and storytellers. From photorealistic architectural renderings to award-winning animations, let d3 build a connection with your audience and showcase your project in a whole new light.

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architectural and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio. 

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more.