Skip to main content

d3 creative studio babcock ranch

The Future of AI and Art

By Blog

Previously thought of as simply simulating the processes of human intelligence through machine learning, artificial intelligence is now shifting into something that is innately human – art. We’re currently witnessing the birth of a new artistic medium as AI works to reshape the future of art and creative industries.

AI-Generated Art

Scrolling through social media within the past several months, it’s likely you’ve noticed the mass influx of AI-generated portraits flooding your feed. These portraits are photographs generated through artificial intelligence software and third-party apps. Though they seem to have been created by artists, the fact is that these apps use databases filled with existing images to generate new portraits based on written keywords and prompts.

These apps and software can create AI-generated art in just a few seconds and because of it, have made a huge impact on how art is and will be made in the future.

Art is ever-evolving and with it being subjective, many have their own definitions of what it is. The boundaries of art continue to be pushed as we further advance, but many believe AI is blurring the lines of ownership of art. For as long as we’ve known, art has been the true, authentic expression of human creativity and as we progress through time, technological advances have yet to replicate the thoughts and emotions humans evoke while creating. 

How AI is Being Used in Other Industries

A growing number of industries are using artificial intelligence to advance such as healthcare, using it to assist in diagnosis and improving overall workflows, the automotive industry, which uses machine learning to create autopilot capabilities, and even finance, which creates bots for customer service and fraud detection. Due to its expansion across a wide range of industries, it’s no surprise it’s intersected with art and creative fields.

There may be a shift in the way certain creative jobs are performed and having the ability to generate art with the click of a button may be the choice for many.

AI as a Tool

A different perspective points out that some artists have already adopted the use of AI in their artwork. The evolution of AI in art has created what we thought would never be possible up until this point. With it, artists have learned new techniques and discovered new styles. As we advance, we find new ways for art to take shape and discover new tools to help us get there. Regardless of the form of art, we always use a tool – a camera to capture photographs, pens, pencils, or charcoal to draw, and even computer software to render and animate. Thinking of AI as a newer tool may allow artists to create completely different types of art that may not have been possible in the past. 

Artists may find AI useful for visualizing how they want something to look when bringing their ideas or concepts to life. Using prompts and keywords can spark inspiration and help brainstorm ideas.

The Future of Art

If you are upfront about your use of AI and your approach to using it in your art, you can prevent confusion about ownership, what is real, and what is generated with AI. Because the truth is that AI within the art industry can be harmful to artists. It takes away the recognition from their art as well as future opportunities, as people have the mindset of “Well I can make the same thing through an AI generator.” With this as a potential scenario, we could see a future where artists stop creating all together. And at that point, since AI simply simulates human processes and thus, cannot work without some sort of data plugged in, we could see the future of AI quickly becoming a thing of the past. To ensure credit is given when it’s due, trust must be built and transparency must be maintained.

Is AI the future when it comes to creating new art experiences?

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architectural and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio. 

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more.

Visual Storytelling Through Architectural Renderings and Animations

By Blog

Visual storytelling, otherwise referred to as a ‘visual narrative,’ is a story that is told through the use of various visual media in order to illustrate it to an audience. It’s typically done through illustrations, photography, and video and can be enhanced with additional graphics or audio. When done well, visual storytelling is powerful, often conveying the emotions people feel and the connections that are made. 

When it comes to storytelling through architectural renderings and animations, artists are often trying to evoke a certain feeling or emotion in order to create effective sales tools, convincing buyers to purchase the place they’re being shown.

Elements That Make For Effective Storytelling

There are a few different elements when it comes to the makeup of architectural visualization. As a sales tool, storytelling has a few different pieces that help to complete the puzzle.

1. 3D Animation

3D animations include anything from virtual walkthroughs to 360-degree-views of buildings or spaces. These happen to be a very popular tool for storytelling because they give potential buyers a total look at the place they’re interested in, giving them more confidence to move forward in the sales cycle.

2. Storyboards

Storyboards are an element utilized in the creative process and are meant as a way for the design to be brought to life. Through the introduction of people and their interactions with the space around them, this brings life to a story, emotionally impacting a client or an audience. While architectural visualizations are meant to highlight the structures, spaces, and details of any given project, the showcasing of a compelling narrative might be what it takes to secure a sale.

3. Close-Ups

Close-up perspectives in visual storytelling really allow for artists to hone in on little details that would otherwise go unnoticed in a standard-sized rendering or animation. These small details in close-up shots can help expand upon the story that’s being told in the visual. Whether it’s a reflection, shadows, texture on furniture or greenery, these details encapsulated within a close-up add layers and levels of depth to the story.

4. Lighting, Time of Day, & Weather

Scenes and moods are set by lighting, time of day, and weather occurring within a visual. While rain might make the scene appear gloomy and dark, a bright, sunny day in the middle of spring might evoke happiness from the audience. For sales purposes, these elements can also be used for visual storytelling, since artists can show an audience how the space would look with various lighting, different times of day, or different environmental elements. Utilizing these different elements helps to tell the unique story of each development or residence.

5. People & Characters

The addition of people and characters to animations and renderings really help bring it to life. When you see these characters interacting or engaging in activities, it makes it easier to visualize what life would be like if they occupied that space. The addition of people in visuals also helps to portray the story that a developer or builder wants to convey about their development. The presence of characters and people occupying a space adds a personal touch to a visual, helping the audience to form a connection.

6. Organic Decor

When you look at a room decorated with organic items, such as throw blankets, fruit baskets, pet beds, and table settings, it not only makes it feel natural and sets the scene, but it also helps buyers visualize what a space might look like if it had decor similar to their own. This brings about a connection between that particular space and potential buyers.

We Can Tell Your Story

At our core, we’re more than artists, we are visual translators and storytellers. From photorealistic architectural renderings to award-winning animations, let d3 build a connection with your audience and showcase your project in a whole new light.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architectural and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio. 

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more.

Digital Twin Technology: What It Is and Why It Matters

By Blog

While it’s not an entirely new concept, the term “digital twin” has grown in popularity across multiple industries over the past few years. It’s recently gained traction due to the rapid growth of artificial intelligence (AI) and machine learning. The breadth of its applications across multiple industries makes it important to understand why this technology will become a new standard in our ever-evolving society.

What is a Digital Twin?

Digital twins are real-time virtual models, displaying a representation of a physical object or process. A replica can be anything from a house, car, office building, or even an entire city.

Once created, these virtual copies connect to their real-world counterparts via sensors. The data collected from the sensors is mapped onto the digital twin, allowing for those observing to be able to monitor how the physical asset is responding in the real world. 

In some advanced cases, digital twin technology can also use the data collected from its physical self to predict outcomes of various situations through artificial intelligence (AI) and machine learning. 

How is Digital Twin Technology Used?

Because digital twin technology can replicate a wide range of products, processes, and services, it can be seen used in various industries. Some of the most prominent uses include:

  • Real Estate: Digital twins are used to produce accurate floor plans and layouts of homes, complete with building specifications like the number of rooms or window sizes.
  • Automotive: Automotive Engineers have seen success with digital twin technology when in the early stages of production, as they can construct a digital twin of a real car before it’s even manufactured. 
  • Healthcare: Digital twins of patients can be produced and used in conjunction with sensors to predict their well-being. 

Using digital twins may not be suitable for every project, service, or product. Most often, digital twins are used for large-scale physical projects such as housing communities or large buildings, complex projects, power equipment, and manufacturing.

Why are Digital Twins Important?

The use of digital twin technology is quickly revolutionizing the way industries develop their products and services. Exact replicas can be produced for commercial properties and housing communities. Information held within digital twins allow homeowners and building managers to easily maintain their properties through complete floor plan overviews, digitized documentation, issue and maintenance history. Interior temperature, water pressure and electricity usage can all be managed and monitored through the digital twin’s real-time data. This makes identifying potential issues, such as a leaky pipe, simple and intuitive.

The Future of Digital Twin Technology

Digital twin technology is rapidly changing the way industries evolve. In spite of its complexity, this technology has started to expand beyond its conceptual limitations and is even becoming accessible to the average person through the development of mobile apps, such as – an application designed using digital twin technology to create a 3D replica of a person’s physical home, enabling them to manage smart devices and troubleshoot repairs.

With the increased demand for a technology of this caliber, digital twins are paving the way for an ever-expanding digital landscape. 

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more. 

d3 Will Have a Presence in Tech-Driven Town, Babcock Ranch

By Press Releases

d3 will now have a presence at America’s first solar-powered town, Babcock Ranch. The 3D Rendering and Architectural Visualization Company was fueled by Babcock’s contagious energy and acceptance of tech innovation.

The tech-driven town attracted the owner/principal, Anthony DeBono and his family, stating; “I chose the city as the place to work and live. The truth is, we caught the beginning of a wave, pretty soon other tech-focused firms and families will be moving in.?

Babcock Ranch is a forward-thinking community and invites everybody from individuals, couples, and families to live responsibly and sustainably, paving the way for other towns to do the same. These values remain a top priority for the d3 creative studio team. Not to mention, it has a high-tech infrastructure that offers its residents and companies fiber optic internet and high bandwidth – ensuring that d3 can connect with its employees across multiple locations for real time collaboration. 

Having a presence at Babcock Ranch is an important milestone in d3’s story, as it symbolizes their ethos, innovation, and future. They will always be on the look-out for new technologies, that will inevitably become the future that we live in.

By combining their 3D visualization services, with a town that signifies the future of suburban living, d3 proves time and time again that they are always one step ahead of the game.

d3 is also connected to the town in a way that many other creative studios can’t experience. They helped bring Babcock Ranch to life with their renderings and animations; highlighting their innovation, and eagerness to reform the community that we live in.

You can now schedule appointments with the d3 team at The Hatchery at Babcock Ranch.

About d3 ? the d3 creative studio was founded in 2013 by Anthony DeBono. The Fort Myers 3D firm specializes in creating impactful marketing solutions for those in architecture, real estate development, and beyond. They offer 3D interactive solutions, that will help bring any real estate project to life. Contact d3 to learn more about their services at or 844.542.7328.