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Visual Storytelling Through Architectural Renderings and Animations

By Blog

Visual storytelling, otherwise referred to as a ‘visual narrative,’ is a story that is told through the use of various visual media in order to illustrate it to an audience. It’s typically done through illustrations, photography, and video and can be enhanced with additional graphics or audio. When done well, visual storytelling is powerful, often conveying the emotions people feel and the connections that are made. 

When it comes to storytelling through architectural renderings and animations, artists are often trying to evoke a certain feeling or emotion in order to create effective sales tools, convincing buyers to purchase the place they’re being shown.

Elements That Make For Effective Storytelling

There are a few different elements when it comes to the makeup of architectural visualization. As a sales tool, storytelling has a few different pieces that help to complete the puzzle.

1. 3D Animation

3D animations include anything from virtual walkthroughs to 360-degree-views of buildings or spaces. These happen to be a very popular tool for storytelling because they give potential buyers a total look at the place they’re interested in, giving them more confidence to move forward in the sales cycle.

2. Storyboards

Storyboards are an element utilized in the creative process and are meant as a way for the design to be brought to life. Through the introduction of people and their interactions with the space around them, this brings life to a story, emotionally impacting a client or an audience. While architectural visualizations are meant to highlight the structures, spaces, and details of any given project, the showcasing of a compelling narrative might be what it takes to secure a sale.

3. Close-Ups

Close-up perspectives in visual storytelling really allow for artists to hone in on little details that would otherwise go unnoticed in a standard-sized rendering or animation. These small details in close-up shots can help expand upon the story that’s being told in the visual. Whether it’s a reflection, shadows, texture on furniture or greenery, these details encapsulated within a close-up add layers and levels of depth to the story.

4. Lighting, Time of Day, & Weather

Scenes and moods are set by lighting, time of day, and weather occurring within a visual. While rain might make the scene appear gloomy and dark, a bright, sunny day in the middle of spring might evoke happiness from the audience. For sales purposes, these elements can also be used for visual storytelling, since artists can show an audience how the space would look with various lighting, different times of day, or different environmental elements. Utilizing these different elements helps to tell the unique story of each development or residence.

5. People & Characters

The addition of people and characters to animations and renderings really help bring it to life. When you see these characters interacting or engaging in activities, it makes it easier to visualize what life would be like if they occupied that space. The addition of people in visuals also helps to portray the story that a developer or builder wants to convey about their development. The presence of characters and people occupying a space adds a personal touch to a visual, helping the audience to form a connection.

6. Organic Decor

When you look at a room decorated with organic items, such as throw blankets, fruit baskets, pet beds, and table settings, it not only makes it feel natural and sets the scene, but it also helps buyers visualize what a space might look like if it had decor similar to their own. This brings about a connection between that particular space and potential buyers.

We Can Tell Your Story

At our core, we’re more than artists, we are visual translators and storytellers. From photorealistic architectural renderings to award-winning animations, let d3 build a connection with your audience and showcase your project in a whole new light.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architectural and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio. 

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more.

Our Predictions for 2023 Technologies and Trends

By Blog

As we head into 2023, our eyes are on the real estate sector as new technological advances emerge. In recent years, the industry has undergone some turbulence due to changes in how we buy and sell properties, all necessary to remain competitive in a rapidly changing market. There’s no doubt that technology has greatly impacted the real estate, architecture, and construction industries and the way people conduct transactions. 

As a means to assist the industry in growing and succeeding, technology will continue to be utilized. The following are our predictions for real estate technologies and trends in the coming year.

Virtual and Augmented Reality

In recent years, virtual (VR) and augmented reality (AR) have become more prevalent in real estate and architecture, speeding up sales significantly. If anything, VR and AR will only continue to grow in popularity and use.  With hectic lifestyles and limited accessibility, these technologies make buying and selling homes easier and faster.

Data Analytics

Data analytics is already widely used for a variety of purposes, including sourcing and analyzing data, identifying prospective buyers and sellers, developing marketing campaigns, and determining sale prices. Artificial intelligence (AI) is predicted to further accelerate the trend in 2023, continuing its upward shift. With the focus on predictive analytics, decision-making could be faster than ever before. Agents, architects, sellers, and builders can use predictive analysis of data to have a better understanding of and provide better service to clients.

Anticipatory Design

Anticipatory design is widely used in the travel, automotive, and entertainment industries to anticipate consumer needs and personalize their experiences. In the real estate, architecture, and building sectors, machine learning technology predicts what buyers want out of their homes according to factors such as age, career goals, or family life. By anticipating client needs, anticipatory design simplifies processes and provides them with options before they even have the chance to express them. As a result of simplifying the sales process, this technology speeds up sales cycles and encourages clients to invest time into the design or purchase process.

Digital Journey's

In the upcoming year, digital journeys could be used to optimize client experiences and save time by reducing the amount of time needed to fill out forms and paperwork. With this technology, documents can be tracked and transferred easily. Moreover, digital journeys have the potential to simplify processes such as scheduling appointments, follow-ups, quotes, contracts, and even the signing of documents.

IoT (Internet of Things)

The internet of things, or IoT, refers to normal physical items being connected to the internet, thus creating smart devices and objects. Our lives have been impacted by a rapid increase in smart devices and new gadgets in recent years. We are seeing IoT technologies used more and more in real estate to communicate better and in architectural design and construction to make homes more appealing to buyers. The technology serves a variety of purposes, such as minimizing maintenance costs or increasing security measures.

Looking Towards the Future

It’s clear that technology will continue to play a key role in real estate and similar sectors in the coming year. In this era of digitalization, staying ahead of the curve requires staying current with advancements and adopting them as soon as possible. A promising year is ahead for real estate technology.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more. 

Our Complete Creative Process for Clients

By Blog

To deliver story-telling visuals and interactive solutions for our clients, we strive to grasp the message they hope to convey. We achieve this through our creative process.  Even though our process has a formula, it acts more as a starting point, from which we tailor it to meet a client’s specifications and needs depending on their unique project scope. By doing so, we’re able to provide fresh ideas and innovative solutions for even the most complex of projects.

Our creative process can be best broken down into five distinct phases, outlined below so clients, both current and potential, will understand exactly what they can expect.

Phase 1: Discovery

The goal of the first phase in our creative process is to discover and learn as much as we can about a client and vision. A kick-off meeting is scheduled to understand the scope of work and discuss wants, needs, and overall project goals. 

Once our team has a clear goal in mind, we begin gathering reference material and resources. Whether it’s conducting research or mapping out the scene, this really helps us begin the early stages of visualization and shape the project before getting hands-on. 

At this stage, a client may choose to work with an interior design team. We will coordinate directly with this design team to furnish the rendering based on the reference materials they provide. If preferred, our team can provide an in-house virtual interior design service for clients to assist with the design element. Many tend to take advantage of this service as it allows for the design process to be turn-key. 

At the conclusion of this phase, we will have identified a comprehensive checklist of all the items that need to be completed before providing our client with their finalized product. 

Phase 2: Initial Concept (Wireframing and Clay Modeling)

A project is not completed in the blink of an eye – although, how cool would that be? Instead, an initial concept is developed to act as the rough outline, allowing the beginning stages of a project to take shape. Through either wireframing or clay modeling, we begin forming what a scene looks like. 

Wireframing is typically used in more complex projects, such as with a master community or high-rise development. Think of wireframing as the initial outline of the design, as if you’re sketching it out in pencil before moving in with a Sharpie. This allows us and our clients to visualize ideas without fully committing, often when they are unsure of how to proceed.

For most projects, wireframing isn’t necessary. Instead, they skip straight to the clay modeling phase. In clay modeling, a 3D object, such as a building or a house, is digitally sculpted on a computer using clay-like materials. This stage typically represents the 40-50% completion point, whereas wireframing is the 15-20% point.  The scene is built out more than a wireframe but lacks the details that come during the draft stage.

Phase 3: Draft Rendering

Creating a draft rendering is one of our favorite parts of the creative process, as it gives your project a sense of reality. In this phase, the project has reached approximately 70% completion. After adding textures, materials, colors, shades, lighting, and additional edits, a client can really see for the first time what their idea looks like brought to life. It’s one of our favorite parts of what we do as a studio!

Phase 4: Pre-Final

The creative process often includes several rounds of revisions and drafts, collaborating with our clients, and sending copies for review. We’re a collaborative team so the incorporation of feedback and discussing changes only help to make the final product that much stronger. We provide our clients with access to drafts via an online review platform, where they can view and leave detailed comments, upload files, and use markup tools, which we will then apply to the drafts.

Each step will be followed by rounds of reviews and revisions until all parties are satisfied to move on to the final stage.

Phase 5: Final Product

Sending the finalized copies of your project in high resolution is the last step in the process. Once they’re in your hands, you’re free to utilize them in whatever marketing capacity you have in mind. We understand that upon completion of your project, things may change on your end. Whether layouts are adjusted or aesthetics change, we are more than happy to take a look and re-evaluate the circumstances accordingly. As a client of ours, you’ll learn that the book is never closed.

What We're All About

At d3 creative studio, we’re here to help our clients shine! Before anything else, we want our clients to know that our success is measured by theirs. Everything we do is about helping you succeed. Our goal is to make every project a new centerpiece for your portfolio and ours, something you really love and we’re really proud of.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.

How Interactive Virtual Models Assist in the Home Buying Process

By Blog

The use of virtual models in the real estate industry is changing the way consumers purchase homes, as well as how agents sell them. Interactive virtual models have become a valuable asset in home buying, as they offer new ways to conduct traditional processes.

What are Interactive Virtual Models?

A virtual model is an interactive tool used primarily by real estate professionals to provide prospective buyers with video tours, floor plans, customizable options, and more. These tools have since become the standard for agents and companies and are highly desired by buyers when in the market to purchase. 

How Do These Models Assist in the Real Estate Industry?

Model homes and tours are key sales tools that cannot be undermined. But how do we advance from here? With architectural visualization technologies, real estate professionals can tell a story, communicate with the buyer, and close sales faster and more efficiently.

Reduce Costs

Building physical models of homes can be costly and time-consuming. In the time it takes for one model home to be constructed and ready for showing, multiple virtual models can be designed and available for viewing.

Quicker Selling

As previously mentioned, several virtual homes can be built in the time it takes to build one physical home. This makes for a quicker sales cycle as you can begin showing and selling homes before a builder has even finished construction.

Virtual models allow agents to make sales more freely since appointments do not need to be made, and more prospects have access since appointments aren’t necessary. A larger buyer pool increases the likelihood that agents will find the right buyer and close the sale.

Easily Customizable

With a virtual home model, the customization possibilities are endless. By only showing one model home, agents may not be able to fully portray the essence and possibilities of a home. Builders often offer a variety of customization options within each floor plan and model, including flooring types, cabinet colors, and lighting choices. A buyer may find it difficult to visualize the multitude of options presented to them and how everything will come together. Taking longer to make a decision can decrease their confidence and prolong the sales cycle.

Virtual models enhance the selection process and can help upsell features and upgrades. Buyers are more willing to customize their homes and make these upgrades since they’re being provided context before signing off.

Reach and Appeal

As we move further into a technologically reliant world, virtual homes reach and appeal to the masses. They’re typically found on a builder’s website, but can also be used in marketing materials such as emails and social media, making it easier for agents to reach prospects. Not only that, but to those who are tech-savvy and on the go, virtual models make buying easier. 

How Do These Models Assist Prospective Buyers?

As the real estate landscape evolves, buyers are now changing the way they purchase homes or properties. Interactive virtual models allow buyers to view model homes and take tours without having to physically be there. This is great for those who may be looking to move out of state. It provides peace of mind to the buyer and they can confidently make decisions even without being there in person.


Virtual homes are incredibly convenient. They allow people who may not have a ton of time the option to view and tour these virtual models when it’s convenient for them, on their own time and at their own pace.

Create Connections

Creating a connection between a buyer and a potential home is an important element in the home-buying process. The interactive aspect of a virtual model also helps captivate buyers and establish a connection. When a buyer tours the space independently, viewing rooms, choosing options, and more, they remain engaged and attentive throughout the tour: which speeds up the sales process.

d3 creative studio's Models + Beyond3d™

At d3 creative studio, part of our services lineup includes Beyond3d™ Virtual Models – our fully customizable virtual models that increase customer engagement, streamline the material selection process and help to speed up sales cycles. 

Beyond3d™ Home Visualizer

Our home visualizer gives buyers the power to design the home of their dreams with our Custom Finished Configurator.

Beyond3d™ Virtual Tours

We create walkthroughs that give your audience fully immersive, three-dimensional environments before construction even begins, allowing them to explore their future home in a way that is natural and easy to navigate.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.

Digital Twin Technology: What It Is and Why It Matters

By Blog

While it’s not an entirely new concept, the term “digital twin” has grown in popularity across multiple industries over the past few years. It’s recently gained traction due to the rapid growth of artificial intelligence (AI) and machine learning. The breadth of its applications across multiple industries makes it important to understand why this technology will become a new standard in our ever-evolving society.

What is a Digital Twin?

Digital twins are real-time virtual models, displaying a representation of a physical object or process. A replica can be anything from a house, car, office building, or even an entire city.

Once created, these virtual copies connect to their real-world counterparts via sensors. The data collected from the sensors is mapped onto the digital twin, allowing for those observing to be able to monitor how the physical asset is responding in the real world. 

In some advanced cases, digital twin technology can also use the data collected from its physical self to predict outcomes of various situations through artificial intelligence (AI) and machine learning. 

How is Digital Twin Technology Used?

Because digital twin technology can replicate a wide range of products, processes, and services, it can be seen used in various industries. Some of the most prominent uses include:

  • Real Estate: Digital twins are used to produce accurate floor plans and layouts of homes, complete with building specifications like the number of rooms or window sizes.
  • Automotive: Automotive Engineers have seen success with digital twin technology when in the early stages of production, as they can construct a digital twin of a real car before it’s even manufactured. 
  • Healthcare: Digital twins of patients can be produced and used in conjunction with sensors to predict their well-being. 

Using digital twins may not be suitable for every project, service, or product. Most often, digital twins are used for large-scale physical projects such as housing communities or large buildings, complex projects, power equipment, and manufacturing.

Why are Digital Twins Important?

The use of digital twin technology is quickly revolutionizing the way industries develop their products and services. Exact replicas can be produced for commercial properties and housing communities. Information held within digital twins allow homeowners and building managers to easily maintain their properties through complete floor plan overviews, digitized documentation, issue and maintenance history. Interior temperature, water pressure and electricity usage can all be managed and monitored through the digital twin’s real-time data. This makes identifying potential issues, such as a leaky pipe, simple and intuitive.

The Future of Digital Twin Technology

Digital twin technology is rapidly changing the way industries evolve. In spite of its complexity, this technology has started to expand beyond its conceptual limitations and is even becoming accessible to the average person through the development of mobile apps, such as – an application designed using digital twin technology to create a 3D replica of a person’s physical home, enabling them to manage smart devices and troubleshoot repairs.

With the increased demand for a technology of this caliber, digital twins are paving the way for an ever-expanding digital landscape. 

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more. 

Safe at Home: How We Helped Build the Ideal Post-Pandemic House from a Distance

By Newsletter, Uncategorized

When the COVID-19 pandemic sent millions of workers home in March 2020, it changed the way we will work forever. It also changed what we will look for in a home. America at Home set out to learn what features homebuyers are most interested – and willing to pay more for – in today’s home-centered society.

Read More

Tech Tuesday: Future of Home Buying

By Blog

It’s Tech Tuesday our weekly dose of tech innovations that are rapidly changing the real estate industry and beyond.


Some of the industry’s top real estate leaders gathered in Los Angeles, to delve into the future of home buying. Here are the top predictions in real estate technology that will shape 2020 and beyond:

1. Investments will continue to pour into real estate technology

2. The needs of millennial’s will change ingrained home buying processes

3. Real estate technology will not only disrupt the obvious

4. Tech will bring much-needed transparency to real estate

What are your predictions in this space?