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Augmented Reality

Our Predictions for 2023 Technologies and Trends

By Blog

As we head into 2023, our eyes are on the real estate sector as new technological advances emerge. In recent years, the industry has undergone some turbulence due to changes in how we buy and sell properties, all necessary to remain competitive in a rapidly changing market. There’s no doubt that technology has greatly impacted the real estate, architecture, and construction industries and the way people conduct transactions. 

As a means to assist the industry in growing and succeeding, technology will continue to be utilized. The following are our predictions for real estate technologies and trends in the coming year.

Virtual and Augmented Reality

In recent years, virtual (VR) and augmented reality (AR) have become more prevalent in real estate and architecture, speeding up sales significantly. If anything, VR and AR will only continue to grow in popularity and use.  With hectic lifestyles and limited accessibility, these technologies make buying and selling homes easier and faster.

Data Analytics

Data analytics is already widely used for a variety of purposes, including sourcing and analyzing data, identifying prospective buyers and sellers, developing marketing campaigns, and determining sale prices. Artificial intelligence (AI) is predicted to further accelerate the trend in 2023, continuing its upward shift. With the focus on predictive analytics, decision-making could be faster than ever before. Agents, architects, sellers, and builders can use predictive analysis of data to have a better understanding of and provide better service to clients.

Anticipatory Design

Anticipatory design is widely used in the travel, automotive, and entertainment industries to anticipate consumer needs and personalize their experiences. In the real estate, architecture, and building sectors, machine learning technology predicts what buyers want out of their homes according to factors such as age, career goals, or family life. By anticipating client needs, anticipatory design simplifies processes and provides them with options before they even have the chance to express them. As a result of simplifying the sales process, this technology speeds up sales cycles and encourages clients to invest time into the design or purchase process.

Digital Journey's

In the upcoming year, digital journeys could be used to optimize client experiences and save time by reducing the amount of time needed to fill out forms and paperwork. With this technology, documents can be tracked and transferred easily. Moreover, digital journeys have the potential to simplify processes such as scheduling appointments, follow-ups, quotes, contracts, and even the signing of documents.

IoT (Internet of Things)

The internet of things, or IoT, refers to normal physical items being connected to the internet, thus creating smart devices and objects. Our lives have been impacted by a rapid increase in smart devices and new gadgets in recent years. We are seeing IoT technologies used more and more in real estate to communicate better and in architectural design and construction to make homes more appealing to buyers. The technology serves a variety of purposes, such as minimizing maintenance costs or increasing security measures.

Looking Towards the Future

It’s clear that technology will continue to play a key role in real estate and similar sectors in the coming year. In this era of digitalization, staying ahead of the curve requires staying current with advancements and adopting them as soon as possible. A promising year is ahead for real estate technology.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more. 

What is Augmented Reality and Virtual Reality?

By Blog

Do you know the definition of augmented reality and virtual reality?

My background is in the tech industry, but before joining d3 creative, I had no idea what augmented reality and virtual reality really was. I had a slight idea but could never really talk about it in detail (if I was ever asked to do so). I was fully aware that joining d3 creative was going to be a complete learning curve. It was important for me to adapt to this new technology and to fully understand how businesses can utilize and benefit from this type of technology in order to sell our services.

Well, I was finally asked to explain the difference between AR and VR (which made for a good blog post). I know I?m not the only one that gets confused with the two, so hopefully, this blog post will help clear the air and shed some light on AR and VR for those that are still left in the dark.

What is Augmented Reality?

Here is the definition of Augmented Reality straight from the Merriam Webster Dictionary:?

Sometimes it?s easier to show an example of something versus explain it. Take the augmented reality example that I posted below, this is a postcard of a photorealistic architectural rendering of a mixed-use building in Downtown Fort Myers. The marketing material (postcard) physically exists, you can pick it up, touch it, and flip it around in your hand. With a smartphone or tablet, you are able to open an AR application that will overlay digital information or an object on top of your real-world view. The 3D image you are seeing is the added layer of digital content.?How cool is the moving car?

If you are still confused, the most popular AR application is?Pok?mon Go. Unless you’ve been hiding under a rock, you should know what?Pok?mon Go is.?When Pok?mon Go first came out, there were literally dozens of people walking around town (glued to their devices) locating, catching, and battling virtual characters, which appeared on top of the users’ real-world location.

Here is an augmented reality example –


What is Virtual Reality?

Here is the definition of Virtual Reality straight from the Merriam Webster Dictionary:

Think of virtual reality as a fully artificial environment. Virtual reality technology fully immerses users into a virtual environment and is typically achieved by wearing a VR headset, glasses, or goggles. The point of VR is to give users an experience they wouldn?t typically have in the real world. For example, we worked with IMAG in Downtown Fort Myers to recreate “The Fort circa 1856” – all virtually. Users can travel back in time to learn more about the life of a soldier in the year 1856 and the experience leaves users believing they were really there.

Here is a virtual reality example -?

Augmented & Virtual Reality Solutions

Augmented reality and virtual reality have allowed us to create new, meaningful, and interactive experiences for our clients.

If you still have questions about VR or AR and how it can help your business, contact us today.