Skip to main content


Our Predictions for 2023 Technologies and Trends

By Blog

As we head into 2023, our eyes are on the real estate sector as new technological advances emerge. In recent years, the industry has undergone some turbulence due to changes in how we buy and sell properties, all necessary to remain competitive in a rapidly changing market. There’s no doubt that technology has greatly impacted the real estate, architecture, and construction industries and the way people conduct transactions. 

As a means to assist the industry in growing and succeeding, technology will continue to be utilized. The following are our predictions for real estate technologies and trends in the coming year.

Virtual and Augmented Reality

In recent years, virtual (VR) and augmented reality (AR) have become more prevalent in real estate and architecture, speeding up sales significantly. If anything, VR and AR will only continue to grow in popularity and use.  With hectic lifestyles and limited accessibility, these technologies make buying and selling homes easier and faster.

Data Analytics

Data analytics is already widely used for a variety of purposes, including sourcing and analyzing data, identifying prospective buyers and sellers, developing marketing campaigns, and determining sale prices. Artificial intelligence (AI) is predicted to further accelerate the trend in 2023, continuing its upward shift. With the focus on predictive analytics, decision-making could be faster than ever before. Agents, architects, sellers, and builders can use predictive analysis of data to have a better understanding of and provide better service to clients.

Anticipatory Design

Anticipatory design is widely used in the travel, automotive, and entertainment industries to anticipate consumer needs and personalize their experiences. In the real estate, architecture, and building sectors, machine learning technology predicts what buyers want out of their homes according to factors such as age, career goals, or family life. By anticipating client needs, anticipatory design simplifies processes and provides them with options before they even have the chance to express them. As a result of simplifying the sales process, this technology speeds up sales cycles and encourages clients to invest time into the design or purchase process.

Digital Journey's

In the upcoming year, digital journeys could be used to optimize client experiences and save time by reducing the amount of time needed to fill out forms and paperwork. With this technology, documents can be tracked and transferred easily. Moreover, digital journeys have the potential to simplify processes such as scheduling appointments, follow-ups, quotes, contracts, and even the signing of documents.

IoT (Internet of Things)

The internet of things, or IoT, refers to normal physical items being connected to the internet, thus creating smart devices and objects. Our lives have been impacted by a rapid increase in smart devices and new gadgets in recent years. We are seeing IoT technologies used more and more in real estate to communicate better and in architectural design and construction to make homes more appealing to buyers. The technology serves a variety of purposes, such as minimizing maintenance costs or increasing security measures.

Looking Towards the Future

It’s clear that technology will continue to play a key role in real estate and similar sectors in the coming year. In this era of digitalization, staying ahead of the curve requires staying current with advancements and adopting them as soon as possible. A promising year is ahead for real estate technology.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more. 

Tech Tuesday: VR Myths

By Blog

It?s Tech Tuesday ? our weekly dose of tech innovations that are rapidly changing the real estate industry and beyond.

Article: 3 VR Myths That Are Unreal

Author: Ian Palmer

Is virtual reality just another fad or a gimmick?

Virtual reality has attracted a lot of attention lately – most of it all good. However, there have been a few misconceptions circulating that are simply not true.

This article debunks three of the most pervasive myths – VR is a passing fad, VR is just for gamers and tech geeks, and VR will create mindless zombies incapable of living in the real world.

Tech Tuesday: Zillow?s 3D Home Tours

By Blog

It?s Tech Tuesday ? our weekly dose of tech innovations that are rapidly changing the real estate industry and beyond.

Article: Zillow uses VR to try to make online real estate more authentic


A major player in the real estate market, Zillow, is now offering 3D immersive property tours. The new feature is available through the app and the website and gives shoppers a clearer understanding of a home’s features and layout.

Read the full article, here!

How Virtual Reality is Being Used in Museums and Science Centers.

The Virtual Reality Experience at IMAG

By Blog

Does traveling back in time and visiting an old Florida fort sound intriguing?

One year ago we installed a virtual reality experience at IMAG History & Science Center (formerly the Imaginarium Science Center) in Downtown Fort Myers.?Utilizing the latest in VR technology, we created a virtual world where visitors could learn more about the story of Fort Myers.?Visitors can strap on an Oculus Rift headset and travel back in time and visit the U.S. Army fort that gave the City of Fort Myers its name. The exhibit lets visitors move around the old fort and its various buildings. You can even touch things and interact with the virtual world.

Fast-forward to one year later. We followed up with IMAG to learn more about the VR installation, specifically any challenges that they’ve encountered and any feedback that they’ve had in the past year.?Check out the Q&A with Matthew Johnson below:

Q&A with Matthew Johnson – Executive Director at IMAG

On average, how many users actively engage with the virtual reality experience per day at IMAG?

We open the experience for 15 minutes every hour.? The average would be 15/hour or 90/day.? During our busy periods we regularly extend the time to 30min./hr. so would have twice the users.

Do you have people that travel to IMAG just for the VR experience?

I do not have data to support a yes answer.? But the VR has been the feature of the majority of our advertising since we open it, so I would assume that it plays a large role in the decision to visit.

Have you received any feedback and/or challenges with the VR experience? If so, can you share that with us?

The feedback has been very positive.? We have seen that age is not a determining factor on how the experience is rated.? Children, adults, and seniors have all given generally positive feedback.? Our challenges have all been related to the technology and the inevitable bugs that turn up.? Glitches, freeze-ups, equipment malfunctions are common but are generally fixed with a system reset.? We had issue with sound due to the quality of the Oculus headset speakers but corrected it with an external speaker system.? We have replaced some equipment due to malfunction or damage, but to be honest it has happened less than we anticipated.

Would you say the VR experience has been a great addition to IMAG and has there been a return on investment?

Absolutely, the VR experience is a featured exhibit at IMAG and is one of our top performing experiences.? I do not have data specifically on ROI ? we do not charge extra ? but can say that it has been a contributing factor to attendance and revenue increases we have realized over the last year.

In your own words, how has VR transformed the IMAG experience?

The VR experience at IMAG has enabled us to further our mission of combining STEM and history education in a uniquely direct way.? It has allowed us to engage a younger audience in learning the SWFL story while introducing a new learning experience to older generations.

The Future of VR in Museums & Science Centers

More and more museums are incorporating virtual reality technology into some of their interactive exhibits to promote and encourage engagement.?This use of VR is also a prime example of how using the latest technology can keep museums and science centers fresh and relevant. As you can see in the Q&A above, this specific installation has been a success and has contributed to attendance and revenue increases over the last year.

If you are interested in seeing the VR exhibit or learning more about IMAG, you can visit them online here.