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Building the Unbuilt to Help with Pre-Sales

By Blog

We all know how difficult it is to sell someone on an idea or concept that simply does not exist. Put yourself in the shoes of a real estate developer that?s planning to develop a residential and commercial project that?s super modern, amenity-driven, and walkable. How do you attract potential homebuyers to buy into an 18-unit development that does not yet exist?

You have to see it to believe it ? right?

You can generate photorealistic architectural renderings to show off the amenities, outdoor urban gardens, and floor plans, but is that giving potential buyers the full experience?

The Full Experience – Interactive Sales Center Application

The technology that?s available today is expected to transform the real estate industry and, some say, it?s changing the way agents interact and engage with potential buyers. This interactive technology allows potential homebuyers to walk through model homes and condo units and hand select and sample various materials and finishes, all via the latest Apple iPad Pro. Users can freely move through each space and see exact views, captured by raw drone footage. It?s giving homebuyers a more realistic experience, which helps with pre-sales and increases the chances of that buyer signing a contract.

An added bonus of an interactive sales application is that it is portable, you can take it right to the potential homebuyer and give them an interactive walk-through over coffee or a beer. If potential buyers are in remote locations or if they are international clients, they can have the same experience all via screen sharing. The agent/buyer experience is now more personable, and you can reach a much wider audience.

Are you intrigued yet?

How Virtual Reality is Being Used in Museums and Science Centers.

The Virtual Reality Experience at IMAG

By Blog

Does traveling back in time and visiting an old Florida fort sound intriguing?

One year ago we installed a virtual reality experience at IMAG History & Science Center (formerly the Imaginarium Science Center) in Downtown Fort Myers.?Utilizing the latest in VR technology, we created a virtual world where visitors could learn more about the story of Fort Myers.?Visitors can strap on an Oculus Rift headset and travel back in time and visit the U.S. Army fort that gave the City of Fort Myers its name. The exhibit lets visitors move around the old fort and its various buildings. You can even touch things and interact with the virtual world.

Fast-forward to one year later. We followed up with IMAG to learn more about the VR installation, specifically any challenges that they’ve encountered and any feedback that they’ve had in the past year.?Check out the Q&A with Matthew Johnson below:

Q&A with Matthew Johnson – Executive Director at IMAG

On average, how many users actively engage with the virtual reality experience per day at IMAG?

We open the experience for 15 minutes every hour.? The average would be 15/hour or 90/day.? During our busy periods we regularly extend the time to 30min./hr. so would have twice the users.

Do you have people that travel to IMAG just for the VR experience?

I do not have data to support a yes answer.? But the VR has been the feature of the majority of our advertising since we open it, so I would assume that it plays a large role in the decision to visit.

Have you received any feedback and/or challenges with the VR experience? If so, can you share that with us?

The feedback has been very positive.? We have seen that age is not a determining factor on how the experience is rated.? Children, adults, and seniors have all given generally positive feedback.? Our challenges have all been related to the technology and the inevitable bugs that turn up.? Glitches, freeze-ups, equipment malfunctions are common but are generally fixed with a system reset.? We had issue with sound due to the quality of the Oculus headset speakers but corrected it with an external speaker system.? We have replaced some equipment due to malfunction or damage, but to be honest it has happened less than we anticipated.

Would you say the VR experience has been a great addition to IMAG and has there been a return on investment?

Absolutely, the VR experience is a featured exhibit at IMAG and is one of our top performing experiences.? I do not have data specifically on ROI ? we do not charge extra ? but can say that it has been a contributing factor to attendance and revenue increases we have realized over the last year.

In your own words, how has VR transformed the IMAG experience?

The VR experience at IMAG has enabled us to further our mission of combining STEM and history education in a uniquely direct way.? It has allowed us to engage a younger audience in learning the SWFL story while introducing a new learning experience to older generations.

The Future of VR in Museums & Science Centers

More and more museums are incorporating virtual reality technology into some of their interactive exhibits to promote and encourage engagement.?This use of VR is also a prime example of how using the latest technology can keep museums and science centers fresh and relevant. As you can see in the Q&A above, this specific installation has been a success and has contributed to attendance and revenue increases over the last year.

If you are interested in seeing the VR exhibit or learning more about IMAG, you can visit them online here.

What is Augmented Reality and Virtual Reality?

By Blog

Do you know the definition of augmented reality and virtual reality?

My background is in the tech industry, but before joining d3 creative, I had no idea what augmented reality and virtual reality really was. I had a slight idea but could never really talk about it in detail (if I was ever asked to do so). I was fully aware that joining d3 creative was going to be a complete learning curve. It was important for me to adapt to this new technology and to fully understand how businesses can utilize and benefit from this type of technology in order to sell our services.

Well, I was finally asked to explain the difference between AR and VR (which made for a good blog post). I know I?m not the only one that gets confused with the two, so hopefully, this blog post will help clear the air and shed some light on AR and VR for those that are still left in the dark.

What is Augmented Reality?

Here is the definition of Augmented Reality straight from the Merriam Webster Dictionary:?

Sometimes it?s easier to show an example of something versus explain it. Take the augmented reality example that I posted below, this is a postcard of a photorealistic architectural rendering of a mixed-use building in Downtown Fort Myers. The marketing material (postcard) physically exists, you can pick it up, touch it, and flip it around in your hand. With a smartphone or tablet, you are able to open an AR application that will overlay digital information or an object on top of your real-world view. The 3D image you are seeing is the added layer of digital content.?How cool is the moving car?

If you are still confused, the most popular AR application is?Pok?mon Go. Unless you’ve been hiding under a rock, you should know what?Pok?mon Go is.?When Pok?mon Go first came out, there were literally dozens of people walking around town (glued to their devices) locating, catching, and battling virtual characters, which appeared on top of the users’ real-world location.

Here is an augmented reality example –


What is Virtual Reality?

Here is the definition of Virtual Reality straight from the Merriam Webster Dictionary:

Think of virtual reality as a fully artificial environment. Virtual reality technology fully immerses users into a virtual environment and is typically achieved by wearing a VR headset, glasses, or goggles. The point of VR is to give users an experience they wouldn?t typically have in the real world. For example, we worked with IMAG in Downtown Fort Myers to recreate “The Fort circa 1856” – all virtually. Users can travel back in time to learn more about the life of a soldier in the year 1856 and the experience leaves users believing they were really there.

Here is a virtual reality example -?

Augmented & Virtual Reality Solutions

Augmented reality and virtual reality have allowed us to create new, meaningful, and interactive experiences for our clients.

If you still have questions about VR or AR and how it can help your business, contact us today.

Southeast Building Conference 2018

By Blog

Southeast Building Conference 2018

d3 creative studio is excited to participate in one of Florida’s largest building shows, the SEBC Show.? We’ve been an exhibitor at the Southeast Building Conference now for three years and are excited to share the newest tech trends with those that will be attending the show.

New technology is shaking up the construction industry and changing the way we interact and engage with our audience. Imagine being able to walk a potential buyer through an un-built master-planned community and have that buyer select a lot, model home, and interior finishes and materials – all virtually. You can now reach an international audience and give them the same experience that you would during an in-person walkthrough of a model home (without having them leave the comfort of their own home). Virtual Reality (VR) and Augmented Reality (AR) are creating experiences never seen before. Don’t miss out on the technology that’s revolutionizing the construction industry.

Meet d3 on August 16 & 17, 2018 at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida. We encourage you to stop by our booth and discover the latest tech trends that will drive investment and development for those in the AEC industry (Architecture, Engineering, and Construction).

If you are prepared to move beyond traditional marketing approaches, stop by our booth (#836) and see what visual and interactive solutions we can offer!

d3 creative studio Announces New Augmented Reality App for Real Estate Sector

By Press Releases

Fort Myers, Florida ? d3 creative studio in Downtown Fort Myers continues to push the envelope when it comes to innovative technology. The Architectural Visualization and Interactive 3D firm developed an augmented reality (AR) application called Stagely. The application allows the end-user to select from custom curated furniture collections, ranging from traditional to transitional styles and everything in-between.

The cloud-based AR staging application targets real estate agents, brokers, and others in the real estate sector. An invite-only private beta version of the app will launch in the Southwest Florida region, where a high density of real estate agents and brokers will help test the features and functionality of the app. The official release of Stagely is scheduled for later this year.

Although there are other virtual staging solutions currently available today, Stagely is raising the bar by offering immediate results, more advanced functionality, and an intuitive user interface. Through the Stagely app, real estate agents and brokers can virtually stage a home within minutes right on their phone.

AR technology is not foreign to d3. ?Inspir3d, which launched in 2015, is a successful AR application that brings 2D floor plans to life before construction begins. The Stagely app targets the other end of the spectrum and connects existing residential property listings with potential buyers. Both applications were developed for the real estate industry.

Prior to the official release, the team at d3 plans to partner with furniture, fixture, and home d?cor manufacturers and distributors to promote their items utilizing the Stagely solution. ?The d3 team is already working with a highly-regarded home furnishings distributor/designer, who will provide exclusive content for the application.

The Stagely application will be available for download on iOS and through the Apple app store for free. For more information or to become a beta tester, visit?


Stagely – A New Augmented Reality Application for Real Estate Professionals

By Blog

Have you heard of Stagely?

Our team has been hard at work developing and designing another augmented reality application called Stagely. Stagely targets real estate agents, brokers, and others in the real estate sector. Stagely is a cloud-based virtual home staging application that allows the end-user to select from custom curated furniture collections. Collection styles include modern, farmhouse, traditional, contemporary, transitional, etc. The application uses sophisticated technology to turn empty properties into fully-furnished, staged ones.

Virtual home staging has been a game changer for the real estate market since it only requires software, creativity, and a smartphone. With Stagely, real estate agents and brokers can virtually stage a home within minutes right from their phone.

What is Virtual Home Staging?

Thanks to augmented reality, real estate professionals can now stage a home in a matter of minutes and without all the heavy lifting. Virtual home staging is fast, convenient, and super easy too!?All you have to do is take a picture of the empty space and open the application library to select designer inspired collections to fill the space with. Voila – you now have a staged space that will speak directly to homebuyers!

What Are the Benefits of Virtual Home Staging?

Virtual home staging is one way to sell a property faster and for a bigger return. For real estate agents, virtual home staging is a wonderful marketing tool and is a very cost-effective home staging solution. Through virtual home staging, agents and sellers can show buyers the potential of a home and present it in its best light, digitally. Staged homes are more likely to influence a buyer?s perception of the home, giving them a better visual representation of the property as their future home. Wouldn’t you like to see what a home could be versus a blank slate?


  1. Sell a property faster and for a bigger return
  2. Decreases the amount of time a home sits on the market
  3. A marketing tool for real estate professionals
  4. A cost-effective home staging solution
  5. A better visual representation for potential buyers

Home Staging Statistics

Here are some of the top home staging facts for 2017, according to the National Association of Realtors. These statistics validate the importance of home staging and why all real estate professionals should look into a virtual home staging solution to market their vacant listings.

Buyers? agent perspective:

  • Forty-nine percent of buyers? agents cited that home staging had an effect on most buyer?s view of the home.
  • Seventy-seven percent of buyers? agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).
  • About one-third of buyer?s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

Sellers? Agent Perspective:

  • Thirty-eight percent of sellers? agents said they stage all sellers? homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell.
  • The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).
  • When staging a home, 29 percent of sellers? agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
  • Thirty-nine percent of sellers? agents stated that staging a home greatly decreases the amount of time the home is on the market.

Why Stagely?

Stagely is home staging, simplified. With the Stagely application, you can close sales faster, increase listing visibility, and much more! The application differentiates itself by offering immediate results, more advanced functionality, and an intuitive user interface.


  1. Close Sales Faster
  2. Increase Listing Visibility
  3. Engage Buyers
  4. Designer inspired collections to make staging fast, fun & easy

? ?

The Stagely application will be available for download on iOS and through the Apple app store for free.?For more information or to become a beta tester, click here.