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Our Complete Creative Process for Clients

By Blog

To deliver story-telling visuals and interactive solutions for our clients, we strive to grasp the message they hope to convey. We achieve this through our creative process.  Even though our process has a formula, it acts more as a starting point, from which we tailor it to meet a client’s specifications and needs depending on their unique project scope. By doing so, we’re able to provide fresh ideas and innovative solutions for even the most complex of projects.

Our creative process can be best broken down into five distinct phases, outlined below so clients, both current and potential, will understand exactly what they can expect.

Phase 1: Discovery

The goal of the first phase in our creative process is to discover and learn as much as we can about a client and vision. A kick-off meeting is scheduled to understand the scope of work and discuss wants, needs, and overall project goals. 

Once our team has a clear goal in mind, we begin gathering reference material and resources. Whether it’s conducting research or mapping out the scene, this really helps us begin the early stages of visualization and shape the project before getting hands-on. 

At this stage, a client may choose to work with an interior design team. We will coordinate directly with this design team to furnish the rendering based on the reference materials they provide. If preferred, our team can provide an in-house virtual interior design service for clients to assist with the design element. Many tend to take advantage of this service as it allows for the design process to be turn-key. 

At the conclusion of this phase, we will have identified a comprehensive checklist of all the items that need to be completed before providing our client with their finalized product. 

Phase 2: Initial Concept (Wireframing and Clay Modeling)

A project is not completed in the blink of an eye – although, how cool would that be? Instead, an initial concept is developed to act as the rough outline, allowing the beginning stages of a project to take shape. Through either wireframing or clay modeling, we begin forming what a scene looks like. 

Wireframing is typically used in more complex projects, such as with a master community or high-rise development. Think of wireframing as the initial outline of the design, as if you’re sketching it out in pencil before moving in with a Sharpie. This allows us and our clients to visualize ideas without fully committing, often when they are unsure of how to proceed.

For most projects, wireframing isn’t necessary. Instead, they skip straight to the clay modeling phase. In clay modeling, a 3D object, such as a building or a house, is digitally sculpted on a computer using clay-like materials. This stage typically represents the 40-50% completion point, whereas wireframing is the 15-20% point.  The scene is built out more than a wireframe but lacks the details that come during the draft stage.

Phase 3: Draft Rendering

Creating a draft rendering is one of our favorite parts of the creative process, as it gives your project a sense of reality. In this phase, the project has reached approximately 70% completion. After adding textures, materials, colors, shades, lighting, and additional edits, a client can really see for the first time what their idea looks like brought to life. It’s one of our favorite parts of what we do as a studio!

Phase 4: Pre-Final

The creative process often includes several rounds of revisions and drafts, collaborating with our clients, and sending copies for review. We’re a collaborative team so the incorporation of feedback and discussing changes only help to make the final product that much stronger. We provide our clients with access to drafts via an online review platform, where they can view and leave detailed comments, upload files, and use markup tools, which we will then apply to the drafts.

Each step will be followed by rounds of reviews and revisions until all parties are satisfied to move on to the final stage.

Phase 5: Final Product

Sending the finalized copies of your project in high resolution is the last step in the process. Once they’re in your hands, you’re free to utilize them in whatever marketing capacity you have in mind. We understand that upon completion of your project, things may change on your end. Whether layouts are adjusted or aesthetics change, we are more than happy to take a look and re-evaluate the circumstances accordingly. As a client of ours, you’ll learn that the book is never closed.

What We're All About

At d3 creative studio, we’re here to help our clients shine! Before anything else, we want our clients to know that our success is measured by theirs. Everything we do is about helping you succeed. Our goal is to make every project a new centerpiece for your portfolio and ours, something you really love and we’re really proud of.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.

How Interactive Virtual Models Assist in the Home Buying Process

By Blog

The use of virtual models in the real estate industry is changing the way consumers purchase homes, as well as how agents sell them. Interactive virtual models have become a valuable asset in home buying, as they offer new ways to conduct traditional processes.

What are Interactive Virtual Models?

A virtual model is an interactive tool used primarily by real estate professionals to provide prospective buyers with video tours, floor plans, customizable options, and more. These tools have since become the standard for agents and companies and are highly desired by buyers when in the market to purchase. 

How Do These Models Assist in the Real Estate Industry?

Model homes and tours are key sales tools that cannot be undermined. But how do we advance from here? With architectural visualization technologies, real estate professionals can tell a story, communicate with the buyer, and close sales faster and more efficiently.

Reduce Costs

Building physical models of homes can be costly and time-consuming. In the time it takes for one model home to be constructed and ready for showing, multiple virtual models can be designed and available for viewing.

Quicker Selling

As previously mentioned, several virtual homes can be built in the time it takes to build one physical home. This makes for a quicker sales cycle as you can begin showing and selling homes before a builder has even finished construction.

Virtual models allow agents to make sales more freely since appointments do not need to be made, and more prospects have access since appointments aren’t necessary. A larger buyer pool increases the likelihood that agents will find the right buyer and close the sale.

Easily Customizable

With a virtual home model, the customization possibilities are endless. By only showing one model home, agents may not be able to fully portray the essence and possibilities of a home. Builders often offer a variety of customization options within each floor plan and model, including flooring types, cabinet colors, and lighting choices. A buyer may find it difficult to visualize the multitude of options presented to them and how everything will come together. Taking longer to make a decision can decrease their confidence and prolong the sales cycle.

Virtual models enhance the selection process and can help upsell features and upgrades. Buyers are more willing to customize their homes and make these upgrades since they’re being provided context before signing off.

Reach and Appeal

As we move further into a technologically reliant world, virtual homes reach and appeal to the masses. They’re typically found on a builder’s website, but can also be used in marketing materials such as emails and social media, making it easier for agents to reach prospects. Not only that, but to those who are tech-savvy and on the go, virtual models make buying easier. 

How Do These Models Assist Prospective Buyers?

As the real estate landscape evolves, buyers are now changing the way they purchase homes or properties. Interactive virtual models allow buyers to view model homes and take tours without having to physically be there. This is great for those who may be looking to move out of state. It provides peace of mind to the buyer and they can confidently make decisions even without being there in person.


Virtual homes are incredibly convenient. They allow people who may not have a ton of time the option to view and tour these virtual models when it’s convenient for them, on their own time and at their own pace.

Create Connections

Creating a connection between a buyer and a potential home is an important element in the home-buying process. The interactive aspect of a virtual model also helps captivate buyers and establish a connection. When a buyer tours the space independently, viewing rooms, choosing options, and more, they remain engaged and attentive throughout the tour: which speeds up the sales process.

d3 creative studio's Models + Beyond3d™

At d3 creative studio, part of our services lineup includes Beyond3d™ Virtual Models – our fully customizable virtual models that increase customer engagement, streamline the material selection process and help to speed up sales cycles. 

Beyond3d™ Home Visualizer

Our home visualizer gives buyers the power to design the home of their dreams with our Custom Finished Configurator.

Beyond3d™ Virtual Tours

We create walkthroughs that give your audience fully immersive, three-dimensional environments before construction even begins, allowing them to explore their future home in a way that is natural and easy to navigate.

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.

Digital Twin Technology: What It Is and Why It Matters

By Blog

While it’s not an entirely new concept, the term “digital twin” has grown in popularity across multiple industries over the past few years. It’s recently gained traction due to the rapid growth of artificial intelligence (AI) and machine learning. The breadth of its applications across multiple industries makes it important to understand why this technology will become a new standard in our ever-evolving society.

What is a Digital Twin?

Digital twins are real-time virtual models, displaying a representation of a physical object or process. A replica can be anything from a house, car, office building, or even an entire city.

Once created, these virtual copies connect to their real-world counterparts via sensors. The data collected from the sensors is mapped onto the digital twin, allowing for those observing to be able to monitor how the physical asset is responding in the real world. 

In some advanced cases, digital twin technology can also use the data collected from its physical self to predict outcomes of various situations through artificial intelligence (AI) and machine learning. 

How is Digital Twin Technology Used?

Because digital twin technology can replicate a wide range of products, processes, and services, it can be seen used in various industries. Some of the most prominent uses include:

  • Real Estate: Digital twins are used to produce accurate floor plans and layouts of homes, complete with building specifications like the number of rooms or window sizes.
  • Automotive: Automotive Engineers have seen success with digital twin technology when in the early stages of production, as they can construct a digital twin of a real car before it’s even manufactured. 
  • Healthcare: Digital twins of patients can be produced and used in conjunction with sensors to predict their well-being. 

Using digital twins may not be suitable for every project, service, or product. Most often, digital twins are used for large-scale physical projects such as housing communities or large buildings, complex projects, power equipment, and manufacturing.

Why are Digital Twins Important?

The use of digital twin technology is quickly revolutionizing the way industries develop their products and services. Exact replicas can be produced for commercial properties and housing communities. Information held within digital twins allow homeowners and building managers to easily maintain their properties through complete floor plan overviews, digitized documentation, issue and maintenance history. Interior temperature, water pressure and electricity usage can all be managed and monitored through the digital twin’s real-time data. This makes identifying potential issues, such as a leaky pipe, simple and intuitive.

The Future of Digital Twin Technology

Digital twin technology is rapidly changing the way industries evolve. In spite of its complexity, this technology has started to expand beyond its conceptual limitations and is even becoming accessible to the average person through the development of mobile apps, such as – an application designed using digital twin technology to create a 3D replica of a person’s physical home, enabling them to manage smart devices and troubleshoot repairs.

With the increased demand for a technology of this caliber, digital twins are paving the way for an ever-expanding digital landscape. 

About d3 creative studio

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.