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We’re highlighting the team behind the amazing work produced out of our studio, and we’re starting off strong with none other than Project Manager, Andrea McKiddie!

If you’ve ever come to d3 with the need for a creative solution, you know that Andrea is the glue that holds these projects together. From the planning and organization of any given project to managing it to completion, she’s there to help us run the show!

Describe your job in three words.

Creative. Collaborative. Fun.

What is a quote that motivates or inspires you?

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer 

If you could only choose one type of project to work on for the entirety of your career, what would it be?

I really enjoy all the work we do; I like to see our clients’ visions come to life whether in renderings and animations or through other solutions like AR models, interactive experiences, or virtual reality environments. That’s what makes my job fun, every day and every project is different. 

What do you love most about what you do?

The people. We have the BEST team and the BEST clients. 

If you had one piece of advice to give someone interested in this field, what would it be?

Strive to under promise and over-deliver. 

In your opinion, what is the best thing about being a part of the d3 team?

I think we all enjoy what we do and genuinely look forward to coming up with new and creative solutions for our clients. We’re a collaborative team that enjoys working together and strives to put out the best quality of work we can. Teamwork makes the dream work!

Outside of work, how do you like to spend your free time? 

I enjoy traveling with my family and I’m always planning our next adventure. I love to cook and challenge myself to try at least two new recipes each week. I enjoy reading, walking, hitting the beach, or going boating. But most of all, I love spending time with my son and husband, even if we’re just eating popcorn and watching movies on the couch. 

Tell us a surprising or fun fact about yourself – something that people might not know.

I LOVE a good mystery and wanted to be a private detective when I was a kid. Whether it’s an Agatha Christie novel, a Hitchcock or “whodunit” movie, a game of clue, or a suspenseful play on stage, the more twists and turns, the better!

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architectural and real estate development industries. 

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio. 

Not in architecture? We create solutions far beyond home building. Let us take your project to new heights. Contact us today to learn more.

To deliver story-telling visuals and interactive solutions for our clients, we strive to grasp the message they hope to convey. We achieve this through our creative process.  Even though our process has a formula, it acts more as a starting point, from which we tailor it to meet a client’s specifications and needs depending on their unique project scope. By doing so, we’re able to provide fresh ideas and innovative solutions for even the most complex of projects.

Our creative process can be best broken down into five distinct phases, outlined below so clients, both current and potential, will understand exactly what they can expect.

The goal of the first phase in our creative process is to discover and learn as much as we can about a client and vision. A kick-off meeting is scheduled to understand the scope of work and discuss wants, needs, and overall project goals. 

Once our team has a clear goal in mind, we begin gathering reference material and resources. Whether it’s conducting research or mapping out the scene, this really helps us begin the early stages of visualization and shape the project before getting hands-on. 

At this stage, a client may choose to work with an interior design team. We will coordinate directly with this design team to furnish the rendering based on the reference materials they provide. If preferred, our team can provide an in-house virtual interior design service for clients to assist with the design element. Many tend to take advantage of this service as it allows for the design process to be turn-key. 

At the conclusion of this phase, we will have identified a comprehensive checklist of all the items that need to be completed before providing our client with their finalized product. 

A project is not completed in the blink of an eye – although, how cool would that be? Instead, an initial concept is developed to act as the rough outline, allowing the beginning stages of a project to take shape. Through either wireframing or clay modeling, we begin forming what a scene looks like. 

Wireframing is typically used in more complex projects, such as with a master community or high-rise development. Think of wireframing as the initial outline of the design, as if you’re sketching it out in pencil before moving in with a Sharpie. This allows us and our clients to visualize ideas without fully committing, often when they are unsure of how to proceed.

For most projects, wireframing isn’t necessary. Instead, they skip straight to the clay modeling phase. In clay modeling, a 3D object, such as a building or a house, is digitally sculpted on a computer using clay-like materials. This stage typically represents the 40-50% completion point, whereas wireframing is the 15-20% point.  The scene is built out more than a wireframe but lacks the details that come during the draft stage.

Creating a draft rendering is one of our favorite parts of the creative process, as it gives your project a sense of reality. In this phase, the project has reached approximately 70% completion. After adding textures, materials, colors, shades, lighting, and additional edits, a client can really see for the first time what their idea looks like brought to life. It’s one of our favorite parts of what we do as a studio!

The creative process often includes several rounds of revisions and drafts, collaborating with our clients, and sending copies for review. We’re a collaborative team so the incorporation of feedback and discussing changes only help to make the final product that much stronger. We provide our clients with access to drafts via an online review platform, where they can view and leave detailed comments, upload files, and use markup tools, which we will then apply to the drafts.

Each step will be followed by rounds of reviews and revisions until all parties are satisfied to move on to the final stage.

Sending the finalized copies of your project in high resolution is the last step in the process. Once they’re in your hands, you’re free to utilize them in whatever marketing capacity you have in mind. We understand that upon completion of your project, things may change on your end. Whether layouts are adjusted or aesthetics change, we are more than happy to take a look and re-evaluate the circumstances accordingly. As a client of ours, you’ll learn that the book is never closed.

At d3 creative studio, we’re here to help our clients shine! Before anything else, we want our clients to know that our success is measured by theirs. Everything we do is about helping you succeed. Our goal is to make every project a new centerpiece for your portfolio and ours, something you really love and we’re really proud of.

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.

The use of virtual models in the real estate industry is changing the way consumers purchase homes, as well as how agents sell them. Interactive virtual models have become a valuable asset in home buying, as they offer new ways to conduct traditional processes.

A virtual model is an interactive tool used primarily by real estate professionals to provide prospective buyers with video tours, floor plans, customizable options, and more. These tools have since become the standard for agents and companies and are highly desired by buyers when in the market to purchase. 

Model homes and tours are key sales tools that cannot be undermined. But how do we advance from here? With architectural visualization technologies, real estate professionals can tell a story, communicate with the buyer, and close sales faster and more efficiently.

Building physical models of homes can be costly and time-consuming. In the time it takes for one model home to be constructed and ready for showing, multiple virtual models can be designed and available for viewing.

As previously mentioned, several virtual homes can be built in the time it takes to build one physical home. This makes for a quicker sales cycle as you can begin showing and selling homes before a builder has even finished construction.

Virtual models allow agents to make sales more freely since appointments do not need to be made, and more prospects have access since appointments aren’t necessary. A larger buyer pool increases the likelihood that agents will find the right buyer and close the sale.

With a virtual home model, the customization possibilities are endless. By only showing one model home, agents may not be able to fully portray the essence and possibilities of a home. Builders often offer a variety of customization options within each floor plan and model, including flooring types, cabinet colors, and lighting choices. A buyer may find it difficult to visualize the multitude of options presented to them and how everything will come together. Taking longer to make a decision can decrease their confidence and prolong the sales cycle.

Virtual models enhance the selection process and can help upsell features and upgrades. Buyers are more willing to customize their homes and make these upgrades since they’re being provided context before signing off.

As we move further into a technologically reliant world, virtual homes reach and appeal to the masses. They’re typically found on a builder’s website, but can also be used in marketing materials such as emails and social media, making it easier for agents to reach prospects. Not only that, but to those who are tech-savvy and on the go, virtual models make buying easier. 

As the real estate landscape evolves, buyers are now changing the way they purchase homes or properties. Interactive virtual models allow buyers to view model homes and take tours without having to physically be there. This is great for those who may be looking to move out of state. It provides peace of mind to the buyer and they can confidently make decisions even without being there in person.

Virtual homes are incredibly convenient. They allow people who may not have a ton of time the option to view and tour these virtual models when it’s convenient for them, on their own time and at their own pace.

Creating a connection between a buyer and a potential home is an important element in the home-buying process. The interactive aspect of a virtual model also helps captivate buyers and establish a connection. When a buyer tours the space independently, viewing rooms, choosing options, and more, they remain engaged and attentive throughout the tour: which speeds up the sales process.

At d3 creative studio, part of our services lineup includes Beyond3d™ Virtual Models – our fully customizable virtual models that increase customer engagement, streamline the material selection process and help to speed up sales cycles. 

Our home visualizer gives buyers the power to design the home of their dreams with our Custom Finished Configurator.

We create walkthroughs that give your audience fully immersive, three-dimensional environments before construction even begins, allowing them to explore their future home in a way that is natural and easy to navigate.

d3 creative studio specializes in creating virtual reality, real-time 3D visualization & interactive solutions for the architecture and real estate development industries.

Our goal is to make every project we complete a new centerpiece for our portfolio; showcasing your project and our skills as a 3D studio.

Not in architecture? We create solutions far beyond home building. Let us take your next project to new heights. Contact us today to learn more.